DFM Kerala 2021 Neighbourhood group interview questions

1. Dried fish consumption
   • What has been the role and significance of dried fish in people's food baskets since the early years of Independence?
   • How and why it has changed over time?
   • Are there regional differences in the consumption pattern of fish and dried fish in Kerala?
   • If so, what are the proximate and underlying factors explaining the differences?
   • How vital is dried fish consumption for the households today?
2. Consumer preferences
   • How much do consumers spend on dried fish?
   • How frequently and in what forms do they consume dried fish?
   • Are there any product, seasonal or regional specific preferences for dried fish?
   • If so, what are they and what are the reasons for such choices?
   • Does the like or dislike of dried fish of some family members act as a facilitator or barrier to family's consumption of dried fish?
   • Does the difficulty in the preparation or lack of necessary skills prevent households from consuming dried fish?
   • How have the practices around dried fish cooking changed or not changed over the years?
   • What factors are important to influence choice of dried fish over other meat sources or vice versa?
3. Factors influencing dried fish consumption
   • What are the major drivers of and barriers to dried fish consumption?
   • What are the consumers' perceptions regarding 'quality' vs 'price' of dried fish in determining its consumption?
   • How important is dried fish in the cuisine (understand its position culturally)?
   • How is dried fish perceived as food in the households, (understand its social position as food in the household)?
   • What are such perceptions based on (such as on religion, region, caste, the impact of the neighbourhood, influence of children, elderlies, men or women, etc.)?